LL Cool J debuts new site that aims to preserve the hip hop culture.

ROCK THE BELLS IS THE PREEMINENT VOICE FOR CLASSIC AND TIMELESS HIP-HOP. FOUNDED IN 2018 BY LL COOL J (JAMES TODD SMITH), ROCK THE BELLS FOCUSES ON CONTENT, COMMERCE AND EXPERIENCES THAT HONOR THE CULTURE AND THE CORE ELEMENTS OF HIP-HOP — MC’S, DJ’S, BREAKDANCERS, GRAFFITI ARTISTS — AND MORE. DRIVEN BY THE PAST, INSPIRED BY THE NOW, AND ENERGIZED BY THE FUTURE, ROCK THE BELLS IS THE BRIDGE BETWEEN OG’S AND THOSE INSPIRED BY THEIR GROUNDBREAKING INFLUENCES ON THE CULTURE.