It didn’t take long for Nike to turn the ad and promo wheels on this one. As Lebron James wins his 4th NBA Championship, Nike releases the LeBron 18. A black, white shoe with multi-colors throughout. When LeBron accelerates down the court, he produces tremendous force. The LeBron 18 is designed to harness his abilities while helping with the stress he puts on his body. Combined cushioning underfoot allows him to use his power for unstoppable bursts of speed.